Hyderabad-based Manju Latha Kalanidhi devises local version of ‘rice bucket challenge’ on Facebook to assist donors who want to help poor
Here is India’s answer to the ALS ‘Ice Bucket Challenge’.
An
Indian woman has come up with the ‘rice bucket challenge’ on Facebook
to show a way to potential donors who want to help the poor. The message
has now gone viral on social media.
The ice-bucket
challenge is designed to raise awareness about ALS, a progressive
neuro-degenerative disease that affects the nerve cells in the brain and
the spinal cord. Facebook users can nominate friends to take up the
challenge of pouring a bucketful of ice water on the head, film it, and
upload the same on the web or donate money to the ALS Association within
24 hours.
How it started
The ‘rice bucket
challenge’ was the innovative idea of Hyderabad-based Manju Latha
Kalanidhi who posted the challenge, seeking friends to cook or buy one
bucketful of rice and feed the poor in the locality. One can also donate
medicines worth Rs. 100 to the nearest government hospital.
“It’s local, desi
and a practical solution to issues in the vicinity. Instead of wasting
water on ice bucket challenge, save water and feed the hungry,” Manju
Latha wrote on her Facebook page.
Her post has got
over 150 responses within 24 hours, and people have started making
voluntary donations in their respective localities.
Facebook
user Devunifrom Vijeye took the challenge and helped a poor daily
labourer, Sathibabu, with a bucketful of rice. Sattibabu earns his
livelihood by selling idli and dosa on a bicycle.